Tuesday, October 28, 2014

I'm Coming Home...

Prompt: In 2010, LeBron James, arguably the most gifted professional basketball player of his generation, stunned the sports world as he left the Cleveland Cavaliers, team from his home state that originally drafted him, and competed for the Miami Heat where he subsequently won 2 championships. In the summer of 2014, LeBron James optioned out of his contract and rejoined the Cavaliers. Read the following open letter LeBron penned to the fans of Cleveland. Then write an essay in which you analyze the rhetorical strategies James uses to win back the allegiance of the fan base.

 HW:  Write two rhetorical analysis paragraphs uncovering the strategy from LeBron's letter home.
A) How does James build the bridge to the fan base?
B)  Textual evidence?
C)  Why would this technique work on this audience?  *snap*

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