Monday, April 27, 2015

3-3-3 for Tuesday

  1. Press release-Speak the Language (my favorite!!!)
  2. Rhetorical Analysis of 2 strategies of either Christie or Castro Keynote speeches (remember to establish what speaker thinks they are targeting in audience and how their words will evoke desired response)
  3. 2010 Free Response (pg 10)- Outline+Intro+ 1st Support paragraph (DOES NOT NEED TO BE TYPED)
Only a few of you earned a pass...and I let you know on your returned materials from last week.  Many of you are still missing the first round...tick tock.

Tuesday, April 21, 2015


How trained is your eye? Can you sniff out poor reasoning? Can you hear the dog whistle appeals embedded in careful word choice? Detecting modes of political propaganda is a skill that requires you to be aware of every possible front of persuasion. This project is your visual guide to counter-act political persuasion. Your source material for analysis can only come from the following links or current candidate websites and supporter websites. You will scour through various propaganda and expose both the visual and written persuasion. A photograph may be so loaded that you comment upon several of its characteristics. Each observation must be unique from each sample. For example: an observation that explains how the flag is a transfer device for patriotism can not be used twice. There is plenty to find!
Using Google Presentation:
1. Photobombs- Through political photography, find examples of how the candidate is targeting specific political themes/audiences (5) (job creation, education, security, etc)
2.  Identify the following that appear in each picture
      A) Propaganda Technique (See PDF posted on Classroom)
      B) VALS Technique
      C) Basic Appeal(s)
3.  Choose one photo and write a rhetorical analysis of the persuasion at play.  Be sure to establish the audience (their political needs/wants).  Next you will discuss the positional/symbols and how it will benefit the perception of the politician in the eyes of his target voter.
(Use Blank Slide posted in Assignments in Classroom-in saves automatically)

Create in Google Presentations- Use arrows, highlights, etc to draw attention to the persuasion technique.
Romney Flickr Stream 
George W. Bush White House Photo Archive
Barack Obama White House Photo Gallery

2016 Field (so far...)
Hillary Clinton-D
Bernie Sanders-D...Not quite declared
Marco Rubio-R
Rand Paul-R
Ted Cruz-R

Sunday, April 19, 2015

Rhetorical Analysis of 2012 RNC and DNC Keynotes

Homework:  Don't forget to complete the Speak the Language Press Release.  See the sub if you were not here Friday and have a classmate explain our analysis of the Monster ThickBurger as our reference point.
Wordle of Christie 2012 RNC Keynote
Analysis experiment-
Let's see how well you can tackle a politician's rhetoric in real-time.   Now decide which speech you will watch/ listen (Castro or Christie) on the Chromebook.  As you listen to the speech, you will place comments on the speech that unpack the various rhetorical strategies at play.  This means both of you have the same document open and comment on it.  You can stop the audio/video at any point if you need to catch your thoughts.
For example: "Speaker X attacks the economic policy of Candidate Y because ...." or "A weakness of Candidate X is....this is why it is targeted."

Focus all of your commentary energy on what emotions/ideas that the speaker is attempting to evoke or plant in the minds of the audience.

  Aim for a minimum of 20 comments in your doc.

Transcripts of Speeches for Analysis are already available to you in Classroom.

Audio/Video of Castro via NPR or video via NYT
Audio/Video of Christie via NPR or video via NYT
Wordle of Castro 2012 DNC Keynote

This is for GLOBAL STUDIES>>>NOT AP>>> For Global Studies  Video

Thursday, April 16, 2015

3-3-3 Quotes to spark Free Response

Choose one of the following quotes and respond as if you were setting up the first two paragraphs of the Free Response prompt. Similar frame- to what extent do you defend,challenge of qualify the...
This will be your final writing fo rthe week.  You will turn in Customink analysis,Ted Speech analysis/ and this writing tomorrow.  

1.  "The pure and simple truth is rarely pure and never simple."
- Oscar Wilde

2.  "If you think you are too small to make a difference, try sleeping with a mosquito in the room. "
- Anita Roddick

  • Illustration via imagery
  • Variety of syntax (parallel structure/rhetorical questions/etc)
  • Sharp diction
  • Deft understanding of the prompt.

Tuesday, April 14, 2015

3-3-3 Week of 4-13-2015

What do you mean by a 3-3-3...*
A technique = a skill that the author utilizes in prose writing. Novels, short stories and poems are best suggestions when demonstrating techniques.

A strategy = a skill that can be similar to a technique BUT are seen in speeches. You must consider how the skill demonstrates logos, pathos, Q2’s on speeches and Q1’s for synthesis elements.

A debate/theme= Typical engagement of a big idea from philosophy/economics/society/etc that may appear in Q3.

The objectives for the 3 – 3 – 3 assignment:It’s all about author’s craft: what is he/she doing? How is he/she getting that done with a strategy?  How can I access evidence to support, challenge, or qualify a deep idea?

  • We have three weeks before the AP Exam.
  • We have three days each week to practice. 
  • We will review three of the best strategy/thematic discussions chosen at the beginning of the next week. 

DUE DATES: 4/17, 4/24, 5/1

Bring it at the end of every week for check in. If you convince me of your mastery in that particular analysis, you will not have to repeat that particular writing for next week.

We are still questioning are skills with strategy work.

We need to KNOW our techniques/strategies/fallacies and how they work in a text.

Guideline for Paper Submissions for 3 – 3 – 3

  • 1 Page (typed document – this means typed)
  • Title of work and media concept (i.e. The Onion MacBook Wheel)
  • Strategies provided (pro-con, us vs. them)
  • How were the strategies utilized? (establish fear early, call to action)
  •  What type(s) rhetorical modes were demonstrated?
  • What effects are produced because of these strategies?
  • Are they effective? Why or Why not? (You better not tell me yes/no)

For #3- This will resemble the Free-response essay. 

This week: 
Tuesday-Custom Ink/Booster
Wednesday- TED Talk analysis
* This is a great idea lifted from Oz in preparation of our final push towards the test.

3-3-3 TED Tuesday

  1. Click on open up via Google Drive...obvious steps follow.
  2. Choose a TED talk from below or search from one from their youtube channel.  Copy the url into video notes on the left.  
  3. Take notes of the persuasive/rhetorical techniques on the right hand side of the screen.
  4. For Wednesday-   Write an AP style rhetorical analysis of the speech as you discuss the rhetorical strategies of the presenter.  One page minimum.  


 Juan Enriquez shares mindboggling science

Elaine Morgan says we evolved from aquatic apes (Emily Warkins!)

Bonnie Bassler on how bacteria "talk"

Richard Dawkins on our "queer" universe


Ken Robinson says schools kill creativity

Jose Abreu on kids transformed by music 

JK Rowling: The fringe benefits of failure


Steven Levitt analyzes crack economics

Unlock the intelligence, passion, greatness of girls


Mikko Hypponen: Fighting viruses, defending the net

Misha Glenny-Hire the Hackers

Friday, April 10, 2015

Commercial Analysis-CustomInk


For Tuesday: Write a one page analysis of this CustomInk ad.  As you review the commercial, consider the following questions to assist your framing of the analysis:

  • What can we infer about target audience?
  • To what extent are the "appeals" engaging the audience?
  • How are images, narration, and copy (written words on screen) arranges to maximize appeal?
  • What are the rational and sub-rational appeals?