Commercial Analysis-CustomInk

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For Tuesday: Write a one page analysis of this CustomInk ad.  As you review the commercial, consider the following questions to assist your framing of the analysis:

• What can we infer about target audience?
• To what extent are the "appeals" engaging the audience?
• How are images, narration, and copy (written words on screen) arranges to maximize appeal?
• What are the rational and sub-rational appeals?