Thursday, January 29, 2015

More great Frontline docs from Douglas Rushkoff

Without a doubt, the Rushkoff's Frontline docs are some of my favorite resources to share with students as a way to peek behind the curtain of media influence.
Generation Like               Digital Nation      The Persuaders            Merchants of Cool

For Monday:  Critique of Generation Like- We finished the documentary and discussed its implications; now I want to read your position on any of the issues raised by the film.

  • 2 Paragraphs
  • Work in no less than two stems from "Index of Templates"

Example starter ideas.:
It is difficult to accept marketers definition of "empowerment" as presented as anything less than self serving to their needs of consumer compliance.

While our every move of our digital persona is being tracked and monetized, perhaps this is the cost for the content that is essential free to us.

Well said!

DANAH BOYD, Ph.D., Author, It’s Complicated: Young people want attention. They want validation. And that’s actually not new. It’s just that now the possible stage on which you can operate on is much bigger. At the same time, the ability to get attention in a place where there’s tons of information, when there are tons of people competing for attention, is also harder.
When your business depends on the number of clicks, the number of page views, the number of ad impressions, what you really need from people is their attention—

DOUGLAS RUSHKOFF: So Tyler has millions of likes in his pocket, which he can trade to brands in exchange for their sponsorship. Has Tyler won the game of likes? And is this really social media’s promise of self-determination, promoting movies in exchange for virtual prizes, playing the class clown in public to get free skateboard gear, expressing your identity through junk food advertisements?
Can kids really win when they don’t make the rules? Maybe that’s why some of them are opting to become the game makers themselves.
DOUGLAS RUSHKOFF: It’s the paradox of generation like. These kids are empowered to express themselves as never before, but with tools that are embedded with values of their own.

TED Talk of the man behind Uptown Funk:

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