Halloween- Hitchcock's Bang! You're Dead.

 From Dish's Mass Concentration

But ultimately, Hitchcock was the runaway “favorite”: a full 65 percent of the study’s cerebral cortices lit up the same way in response to the clip from “Bang! You’re Dead.”

           Hasson’s conclusion was fascinating:

[T]he more “controlling” the director—the more structured the film—the more attentive the audience. “In real life, you’re watching in the park, a concert on Sunday morning,” Hasson tells me. “But in a movie, a director is controlling where you are looking. Hitchcock is the master of this. He will control everything: what you think, what you expect, where you are looking, what you are feeling. And you can see this in the brain. For the director who is controlling nothing, the level of variability is very clear because each person is looking at something different. For Hitchcock, the opposite is true: viewers tend to be all tuned in together.”

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